One way of delivering and receiving news, information and business updates are with the use of email newsletters. Email marketing employ using electronic mail to their potential customers or readers who might be interested with the ads, business, products and services. Usually the main purpose is to inform and promote the latest updates about their business.
Like most people who receive emails, I also receive email updates from local and national businesses. What I like about those emails are quick updates about the latest from their business. I have subscribed from several businesses and some just send email if there are something new and promo updates from their business. By receiving email newsletters, I found out that there are several benefits of using email newsletters. From the email newsletters that I received, I noticed that some use cute templates just like in the Mad Mimi newsletter templates
Benefits of using Email Newsletters
- It may served as a notification about details on the newest information about their business such as promos and discounts, new products and services, business changes, and the current products that they are offering.
- I found email marketing beneficial to business and customers because it drives traffic to their website or business from the customers who have read their emails.
- On the other hand, through email marketing customers were given an opportunity to learn about the business updates that they might be interested in.
- The potential customers who received the email newsletters may become their regular customer who will be interested in their upcoming products or services.